📢 Marketing and Community Relations (PR)

A dynamic module that strengthens the hospital’s brand presence, community engagement, and patient outreach — fostering trust, awareness, and long-term relationships through strategic marketing and public relations initiatives.

• Manages marketing campaigns across digital, print, and social media platforms.
• Tracks lead generation, patient inquiries, and conversion analytics.
• Plans and monitors health camps, awareness programs, and CSR activities.
• Maintains a database of referral doctors, corporate clients, and community partners.
• Handles public relations, press releases, and media communication efficiently.
• Integrates with CRM and patient registration modules for seamless follow-up tracking.
• Generates campaign performance reports and ROI analytics for management review.
• Enhances the hospital’s visibility, reputation, and public trust through proactive engagement.